Jeremy A. Williams

LinkedIn | PDF


Experienced marketing professional with a passion for creating content that connects. Focused on using traditional, digital, social, and visual strategies to tell engaging stories that make an impact.


Katz, Sapper & Miller | Indianapolis, IN

Marketing Manager – Digital / Communications | Feb. 2017 – Present

  • Lead MarCom team responsible for content, collateral, digital & print deliverables
  • Interpret digital analytics and present recommendations and plan for improvement
  • Project-manage digital and physical deliverables for 20+ verticals within the firm
  • Act as brand champion, responsible for ensuring brand standards are followed firm-wide

12 Stars Media | Indianapolis, IN

Vice President of Marketing and Communications | Apr. 2015 – Jan. 2017

I developed marketing strategies that positioned 12 Stars Media in front of the right customers, at the right time, with the right message.

  • Led marketing team and created marketing strategy
  • Developed landing page strategy with 24% conversion rate
  • Created event marketing strategy to convert attendees to customers

Fusion Alliance | Indianapolis, IN

Digital Strategist & Community Manager at Eli Lilly Clinical Open Innovation | Mar. 2013 – Apr. 2015

  • Led creative team tasked with developing compelling visual content, infographics, and interactive web apps for Lilly COI
    • Blog posts featuring infographics are consistently the most popular posts
  • Managed team using Agile methodology for iterative development
  • Created content for Lilly COI and Fusion Alliance blogs

Indiana Office of Tourism Development | Indianapolis, IN

Interactive Production Manager | Nov. 2006 – Mar. 2013

  • Directed production of 2013 Indiana Travel Guide and Indiana Travel Map
  • Initiated and implemented social media, web and interactive marketing strategies including $200,000 worth of online and Twitter advertising
  • Developed creative interactive marketing solutions to help offset decreased budget
    • Oversaw digital and social portion of Super 46 Sandwiches promotion in conjunction with Super Bowl XLVI to promote great food in Indiana to Super Bowl visitors and locals. Drove 245,000 visitors to the site and garnered 257,000 votes in month-long promotion.
    • Designed and managed innovative Foursquare campaigns for Indiana Tourism driving awareness and foot traffic to destinations in Indiana and resulting in 76% coupon redemption rate
  • Created and managed blog strategy, student and paid bloggers on the Indiana Insider Blog
    • Blog strategy netted nearly 440,000 views in 2012, more than 34% of total web traffic
    • Blog visits increased by an average of 75% per year in 2010 and 2012
  • Managed budget and project timelines with Agency of Record for interactive projects
    • Included complete redesign of proprietary CMS (Ad Portal) and consumer website ( as well as a mobile site currently in progress
    • Collaborated with agency of record on search engine marketing/online banner campaigns resulting in nearly 200,000 additional pageviews during 5-month campaign
  • Primary liaison between IOTD and agency of record
  • Managed $1.9 million budget for the office including fiscal year open/close
  • Managed regional sales team
  • Continued previous responsibilities
  • Spearheaded and managed social media strategy including blogs, Facebook, Twitter, etc.
  • Implemented website tracking via Google Analytics to analyze success of web strategy including monthly analysis and recommendations
  • Led production schedule for 2 publications with a circulation of 500,000
  • Managed accounts payable/receivable for $1.8 million account

Paste Magazine | Decatur, GA

Consultant | May 2006 – Nov. 2007

  • Produced quarterly inventory and consignment reports
  • Managed interface between Paste and fulfillment warehouse
  • Created regular email newsletters to reengage past purchasers

Marketing Associate, General Manager – & Paste Recommends | Sept. 2004 – Apr. 2006

  • Helped create marketing strategy from ground up, increasing circulation 581%
  • Managed e-commerce arm of Paste Media Group:
  • Produced a retail program of listening stations in the top independent record stores
  • Secured key accounts, increasing outlets by 400% and returning profits in two months

 Freelance / Contract Work

Digital 317 | Indianapolis, IN

Owner, Strategist | Oct. 2010 – Present

  • Developed regular web and social analytics report for clients including content and advertising recommendations
  • Managed tourism-industry outreach program for video production firm including white paper and case study
  • Created and managed content calendar and social media monitoring efforts for clients
  • Success metrics include increasing average monthly visitors to Facebook page by 650%


The Speak Easy | Indianapolis, IN

Membership Committee Board Member | Jan. 2016 – Feb. 2017

The Speak Easy membership committee’s goal is to develop programming, events, and educational opportunities for Speak Easy members to enhance their professional skills and help their individual companies continue to grow.

Indy Social Media | Indianapolis, IN

Director of Marketing | Jun. 2012 – Dec. 2016

  • Maintained and developed blogging strategy to position organization as thought leader
  • Coordinated email marketing campaigns
  • Monitored and reported on marketing performance
  • Coordinated on the overall marketing strategy for the organization


Bachelor of Science, Marketing with Computer Systems Concentration
Taylor University, Upland, IN (May 2004)


  • Skilled with social media and blogging platforms: Facebook, WordPress, Twitter, Pinterest, Instagram, Snapchat, etc.
  • Skilled with web utilities: Google Analytics, SalesForce Marketing Cloud, MailChimp, Unbounce, etc.
  • Skilled with online advertising: Facebook Ads, Twitter Ads, LinkedIn Ads, Google AdWords
  • Intermediate knowledge of HTML, CSS, and JavaScript
  • Intermediate knowledge of Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Dreamweaver
  • Experience in designing WordPress blogs

 Honors and Associations

  • Platform Fundamentals Certified – Google Analytics | March 2014 (PDF)
  • Digital Analytics Fundamentals Certified – Google Analytics | October 2013 (PDF)
  • #9 on list of Top 100 Most Influential Tourism Professionals on Twitter | March 2015 (#12 – Jun. ’14) (#14 – Dec. ’12) (#17 – Aug. ’12)
  • Developed and led social media efforts that ranked second out of all 50 State tourism offices | July 2009 (Gammet Interactive | PDF)
  • Former member of Indiana Office of Technology Governance Council: responsible for creating social media and web marketing guidelines for and other state agencies

 Speaking Engagements

References/recommendations available on my LinkedIn profile