The Public Relations Society of America (PRSA) recently posted an article about how the Phoenix Suns leveraged Twitter for some great PR.
Twitter has been a growing trend for the past year, and more and more people and companies have been joining the social network. The Phoenix Suns are one of the latest in a string of companies leveraging Twitter for PR and marketing purposes.
The full article gives the details, but here’s a quick rundown for you. The director of digital media for the Suns started up a Twitter account and gained a significant following. Once they reached a certain point, they planned a “tweetup”, an in-person event planned through Twitter, that gave Twitter members discounted tickets, access to the players’ warm-ups, a special section in which to watch the game and a post-game get-together where Shaquille O’Neil showed up.
Not only was this a great way for the Suns to interact directly with their fans, but it gave the organization the opportunity to thank some of their most avid fans for supporting the team. All of this leads to positive press through articles and blog posts (like this one) as well as the priceless word-of-mouth advertising the people who attended tell their friends and acquaintances about their experience.
Is there a way you could leverage social media and your most avid fans to show them how much you appreciate them?
If you’ve never heard of Twitter, or are confused about what it is and why anyone would ever use it, check out this short video, Twitter in Plain English: