Welcome to our series of interviews with local (and sometimes national) leaders in the social media and technology industry that will be featured on Digital 317. Today’s interview is with Douglas Karr of DK New Media, an Indianapolis-based, globally-focused new media agency.DKNewMedia.com MarketingTechBlog.com @DKNewMedia @DouglasKarr @MktgTechBlog
Douglas Karr – DK New Media
Below is Part 1 of the interview. See Part 2 at the bottom of the post.
Author of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media. Douglas and his team specialize in performing due diligence analysis of marketing technology companies for venture capital and investment firms. DK New Media also consults on an ongoing basis with large companies who wish to leverage online strategies to build inbound marketing efforts using search and social media.
Can you tell me a little about yourself and DK New Media?
I’m Douglas Karr, author of Corporate Blogging for Dummies, and I helped start up Compendium (Indianapolis-based corporate blogging company). I’ve been blogging for a long time on the Marketing Technology Blog – I think I’ve been blogging for about six years now – and have a tremendous following on the blog. We get around 40,000 unique visitors a month on the blog and it’s a very centered demographic. The core of the visitors are CMOs and directors of marketing.
DK New Media is the agency that I built up. I had done email work at ExactTarget and blogging work at Compendium and started doing a lot with SEO and pay-per-click and all of these other vehicles and what we saw was there was a gap in the industry as far as people who understood how to put all the pieces together and conduct what Forrester calls an omni-channel approach to marketing. DK New Media does a lot of “outsourced CMO” work, where we’ll be your CMO-for-hire for companies that may not have many resources. For other companies like ChaCha, we’re a trusted advisor and for folks like Webtrends it’s a hybrid where we do a lot of the work, but they also have some incredible internal marketing minds.
Our job is basically to prove ROI to our clients. So what we do, more than anything else, is inbound marketing – setting up analytics properly, getting a wholesale approach and adding a piece at a time – and then always showing clients their return on investment and how to measure it. I think that’s a differentiator in the industry because a lot of people, social media consultants especially, don’t actually go for the ROI for their clients.