If you’re like most companies, you have a website. You probably also may not have a mobile website. While this may not have been a big problem even last year, it’s quickly becoming extremely important to have a functional mobile version of your website ready for your customers. Here are the top five reasons why:
1. More than half of U.S. consumers own a smartphone
It’s hard to believe that the first iPhone was released five years ago. In the five short years since 2007, smartphones have become a ubiquitous fixture in American culture. Since it’s not 2007 anymore, you can no longer ignore the fact that more people have smartphones than feature phones (basically any phone that isn’t an iPhone, BlackBerry, Windows Mobile or Android) and they’re using those smartphones to browse the internet. This trend has been predicted for years, but as of March 2012, the majority of Americans now have a smartphone.
The next time you’re waiting somewhere – waiting to get seated at a table for dinner, waiting in the checkout line at the grocery store – take a look around at how many people are passing the time by using their smartphone. This might help you realize how important it is for your company to have a mobile site.
Major Mobile Platforms (photo credit: vodien.com)