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Pinterest and Instagram are two heavily visually-focused social networks and while they have both been around for more than two years, many organizations are just now exploring how to use Pinterest and Instagram for their organizations.
As the final presentation during my time at the Indiana Office of Tourism Development, I talked about how visually-focused social networks like Pinterest and Instagram are getting bigger and more important every day. I specifically talked about some of the differences between the two services as well as how some tourism and hospitality organizations are making the most of both of these networks. Check out the full presentation video or the embedded Prezi below to learn tips for driving engagement with your posts and hear about a few contests and promotions run through each network.
Below is the full Prezi presentation if you want to browse the deck.
At its core, Pinterest is a social bookmarking site similar to Delicious or SpringPad, but where Pinterest differs (and where they really shine) is how their bookmarks are organized. Rather than saving a list of text links, Pinterest is 100% image-based. The visual nature of Pinterest creates a clean and easily browsable interface that can be extremely addicting.
So, how does Pinterest describe itself?
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
You’re likely to find boards and pins full of decorating ideas and recipes as well as just about anything else you could think of, but Pinterest has a really unique opportunity to be a great place for Tourism entities to set up shop. In fact, I set up an account for Visit Indiana a couple months ago and have received a pretty good response so far. I’ve created boards for Favorite Indiana Destinations, Indiana Artisan Products, Indiana Beer and Wine, Indiana Arts and Crafts and Indiana Experiences. Each time I come across a great picture of somewhere in Indiana or something Indiana-related on Etsy, I pin it and share it with everyone who follows Visit Indiana.
You can browse Pinterest in several different ways. You can view just pins from your friends or you can search for and browns pins in countless topics (travel, decorating, recipes, etc.). One of the coolest features on pinterest is the ability to “repin” other people’s pins. Just like sharing on Facebook or retweeting on Twitter repinning posts the pin on your board so your friends can see it. It’s a great way to catalog pictures or links you want to keep handy.
Regardless of what kind of tourism organization you work for (State, County or City DMO or individual attraction or lodging facility) Pinterest offers you the ability to share great photos of places in your area, locally-made products or hidden destinations for visitors and residents alike.
Note that Pinterest is only available on iPhone/iPod Touch right now.
Are you already using Pinterest? If not, do you think its a good fit for your organization?
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