About Icon About

Experienced digital marketing strategist and leader with a passion for delivering experiences that delight and make a positive impact on customers.

Experience Icon Experience

MARKETING MANAGER – DIGITAL / BRAND
KSM | FEB. 2017 – PRESENT

  • Led major website redesign and rebrand resulting in 61% increase in sessions, 11% increase in session duration, and 100% increase in form conversion rate
  • Oversaw firm rebrand including logo, color palette, photography, web and print collateral, and overall look and feel
  • Directed marketing communications team responsible for content, collateral, digital, and print deliverables for a Top-100 U.S. CPA and consulting firm
  • Spearheaded implementation of HubSpot CRM/marketing automation platform leading to 9% higher email open rate and 150% increase in email click-through rate
  • Optimized workflow through implementation of project management platform
  • Analyzed marketing datapoint and translated them into concrete next steps
  • Launched Google AdWords campaign increasing traffic 10x and generating new leads for the firm

HEAD OF MARKETING
12 STARS MEDIA | APR. 2015 – JAN. 2017

  • Led agile marketing team responsible for inbound and outbound efforts – content, social, events, website, and marketing automation
  • Transitioned website to focus on lead generation through case studies, white papers, in-person workshops, and webinars generating a 24% conversion rate
  • Implemented marketing automation efforts to streamline outreach and follow-up with potential customers
  • Sought-after speaker at local, regional, and national conferences, and workshops
  • Refined project management workflow to improve timeliness and agile nature of marketing efforts

DIGITAL STRATEGIST (CLINICAL INNOVATION)
ELI LILLY & CO. (VIA FUSION ALLIANCE) | MAR. 2013 – APR. 2015

  • Led agile creative team that developed educational content, infographics, and interactive web apps to improve the public’s understanding of clinical trials
  • Developed educational content that was among the top-viewed content on Lilly’s corporate blog
  • Contributed to internal think-tank goals of increasing awareness of clinical trials, speeding up enrollment, and making trials more patient-centric

INTERACTIVE PRODUCTION MANAGER
INDIANA OFFICE OF TOURISM DEVELOPMENT | NOV. 2006 – MAR. 2013

  • Developed digital Super Bowl campaign that increased web traffic by 250,000 in 30 days
  • Launched and managed social, web, blog, and digital marketing strategies that buoyed the office’s marketing efforts in the midst of budget cuts during the Great Recession
  • Increased blog visitors by 75% per year for three consecutive years
  • Project-managed three print publications with combined print runs over two million

MARKETING / E-COMMERCE MANAGER
PASTE MAGAZINE | SEPT. 2004 – NOV. 2006

  • Produced retail program in independent record stores throughout the U.S. that turned a profit in two months
  • Managed e-commerce and marketing email for company’s retail website: PasteStore.com

Freelance Icon Freelance Work

OWNER / STRATEGIST
DITIGAL 317 | OCT. 2010 – PRESENT

  • Consult on digital ad recommendations based on web and social analytics
  • Drive traffic and leads to clients via development of case studies, white papers, & downloadable digital resources
  • Develop digital analytics reports with actionable steps to achieve client goals

Skills Icon Skills

  • SEO and Google Analytics
  • Social media and social ad strategy
  • Digital strategy
  • Inbound marketing
  • Content development
  • Experienced speaker
  • Project management
  • Adobe Creative Suite
  • Experienced with HTML & CSS
  • Video strategy and development
  • Agile project management
  • Marketer with strong tech background
  • Bridge between business & developers

Associations Icon Certifications

  • HubSpot – Marketing Software Certification
  • HubSpot – Inbound Marketing Certification
  • Google Analytics – Platform Fundamentals
  • Google Analytics – Digital Analytics Fundamentals

Volunteer Experience Icon Volunteer Experience

COMMUNICATIONS TEAM MEMBER
KSM INSPIRE (INTERNAL DEI INITIATIVE) | Feb 2020 – PRESENT

  • Promote webinars and events to educate employees of the importance of diversity, equity, and inclusion at KSM
  • Coordinate internal and external annual INSPIRE reports with updates regarding our DEI initiatives and their results
  • Collaborate on content and speakers that will have an impact on our employees

VOLUNTEER DIRECTOR OF MARKETING
INDY SOCIAL MEDIA | JUN 2012 – PRESENT

  • Maintained website, email, social, media and events
  • Monitored and reported on marketing performance
  • Coordinated overall marketing strategy for organization

MEMBERSHIP COMMITTEE MEMBER
THE SPEAK EASY | FEB 2016 – FEB 2017

The Speak Easy membership committee’s goal is to develop programming, events, and educational opportunities for Speak Easy members to enhance their professional skills and help their individual companies continue to grow.

INDIANA OFFICE OF TECHNOLOGY GOVERNANCE COUNCIL MEMBER
STATE OF INDIANA | 2010 – 2013

The Indiana Office of Technology’s governance council meets to review proposed website updates across the IN.gov platform, and develops and approves various technology-related governance policies.

Education Icon Education

BACHELOR OF SCIENCE, MARKETING | TAYLOR UNIVERSITY

Speaking Engagements Icon Speaking Engagements

  • Kansas Tourism Conference – 25 Smartphone Video Tactics You Can Use Today
  • Social Media Tourism Symposium – 25 Smartphone Video Tactics You Can Use Today
  • Smartups Indy – Top 10 Dos and Don’ts for Video
  • Hoosier Hospitality Conference – Making the Most of Pinterest & Instagram
  • Visit Indiana’s New Media Workshop – Making Sense of Web Analytics
  • Social Media Tourism Symposium – Success With Multi-Channel Marketing
  • Mixwest Conference – Success with Multi-Channel Marketing
  • South Shore CVA’s Tourism Tech Summit – Taking on the Tide of Social Media
  • Lafayette/West Lafayette – Strategic Digital Integration for Tourism
  • ExactTarget Connections – Nurturing & Scoring Leads
  • Hoosier Hospitality Conference – Blogging & Social Media in Tourism

References available on LinkedIn.