About

Experienced digital marketing strategist and leader with a passion for delivering experiences that delight and make a positive impact on customers.

Experience

MARKETING MANAGER – BRAND / DIGITAL
KSM | FEB. 2017 – PRESENT

  • Lead team that functions as internal agency, providing strategy and deliverables
  • Responsible for working with external vendors on rebrand and major website redesign
  • Interpret digital analytics & present recommendations and plan for improvement
  • Project-manage deliverables for 20+ verticals within the firm
  • Act as brand champion, ensuring brand standards are followed firm-wide

VP OF MARKETING & COMMUNICATIONS
12 STARS MEDIA | APR. 2015 – JAN. 2017

  • Developed landing page strategy with 24% conversion rate
  • Led agile marketing team and developed marketing strategy
  • Created event marketing strategy to convert attendees to customers

DIGITAL STRATEGIST
ELI LILLY & CO. / FUSION ALLIANCE | MAR. 2013 – APR. 2015

  • Led creative team that developed content, infographics, and interactive web apps
  • Managed agile team using Scrum framework for iterative development

INTERACTIVE PRODUCTION MANAGER
INDIANA OFFICE OF TOURISM DEVELOPMENT | NOV. 2006 – MAR. 2013

  • Developed digital Super Bowl campaign driving 245,000 visitors in 30 days
  • Implemented social, web, blog, and interactive marketing strategies 
  • Marketing tactics included $200,000 worth of online and Twitter ads
  • Increased blog visitors by average of 75% per year for 3 consecutive years
  • Managed 3 print publications with combined print runs over 2 million

MARKETING / E-COMMERCE MANAGER
PASTE MAGAZINE | SEPT. 2004 – NOV. 2006

  • Produced retail program in record stores that turned profitable in 2 months
  • Managed e-commerce and email for magazine’s retail website, PasteStore.com

Freelance / Contract Work

OWNER/STRATEGIST
DITIGAL 317 | OCT. 2010 – PRESENT

  • Formulated advertising recommendations based on web and social reports
  • Developed case studies, white papers, & resources to help clients achieve goals
  • Created web & social analytics reports for clients

Skills

  • SEO and Google Analytics
  • Social media and social ad strategy
  • Digital strategy
  • Content development
  • Experienced speaker
  • Project management
  • Adobe Creative Suite
  • Experienced with HTML & CSS
  • Video strategy and development
  • Agile project management
  • Marketer with strong tech background
  • Bridge between business & developers

Awards

MOST INFLUENTIAL TOURISM PROFESSIONALS ON TWITTER | NUMBER 9 OF 100

Education

BACHELOR OF SCIENCE, MARKETING MAJOR | TAYLOR UNIVERSITY

Speaking Engagements

  • Kansas Tourism Conference – 25 Smartphone Video Tactics You Can Use Today
  • Social Media Tourism Symposium – 25 Smartphone Video Tactics You Can Use Today
  • Smartups Indy – Top 10 Dos and Don’ts for Video
  • Hoosier Hospitality Conference – Making the Most of Pinterest & Instagram
  • Visit Indiana’s New Media Workshop – Making Sense of Web Analytics
  • Social Media Tourism Symposium – Success With Multi-Channel Marketing
  • Mixwest Conference – Success with Multi-Channel Marketing
  • South Shore CVA’s Tourism Tech Summit – Taking on the Tide of Social Media
  • Lafayette/West Lafayette – Strategic Digital Integration for Tourism
  • ExactTarget Connections – Nurturing & Scoring Leads
  • Hoosier Hospitality Conference – Blogging & Social Media in Tourism

References available on LinkedIn.